|SSL stands for “Secure Socket Layer"..it is a small code that
establishes a secure session link between the visitor’s web browser and
your website so that all communications transmitted through this link
are encrypted and are, therefore, secure. SSL is also used for
transmitting secure email, secure files, and other forms of
|SSL Certificates can be classified into three types- 
Domain Validation SSL
Bing and Google places websites supported by SSL certificates higher in search results and therefore more traffic will be
generated. Websites secured by SSL (visible HTTPS and ‘lock’) will show more trust and therefore visitors are more
likely to purchase via such secured sites.
A green browser (EV certificates) will have a positive effect on trusting the website to do purchases.